With the advent of many new forms of media, new platforms such as Netflix, Youtube and Africa TV developed. New Media are methods of interactive communication via electronic devices such as smartphones and computers. New media's influence is growing day by day as demand grows rapidly due to its ease of communication access and its diverse appeal. According to a recent survey conducted by the Boston Consulting Group (BCG), Netflix accounted for 83 percent of the video market of English-speaking European countries including the U.K. Therefore it is no exaggeration to say that Netflix has already taken over the European video market. Due to the popularity of new media, its creators are as famous as celebrities, and many more are emerging. Up until recently, blogs made up the mainstream of individual content. However, lately, video content produced by individual content providers is preferred because it is easy to watch and simple to understand.
Thanks to the changes in social media trends, YouTube has emerged as a new market leader. On Youtube, people who create videos and upload them onto the platform are called creators. Individuals or groups of people provide various forms of entertainment such as games, music, sports or education videos online, in forms of streaming or a VOD (Video on Demand) service for free or at a fee. With the development of technology, it has become much easier to be a creator. Here is some information about how to become a creator for Dankookians (Students of Dankook University) dreaming of being a new Youtube sensation.
Step 1: Fully understand your media platform
In Korea, there are 3 general categories of independent media platforms; ‘streaming’, ‘VOD’, and ‘hybrid’. Streaming is broadcasting live with two-way communication via chatting and talking. Africa TV, Twitch and popcorn TV are the examples of this form of streaming platforms. VOD platform is a distribution service that delivers videos that were already made and edited before being broadcast. Naver TV is an example of a VOD platform. Finally, a hybrid platform is literally a combination of streaming and VOD services. In this platform, broadcasters can stream live video and upload videos that they made before. Youtube is one of the biggest examples of a hybrid platform. With each being so different, it is important for you to decide which platform will fit your lifestyle and plans before you start creating content.
|▲ A man is agnoy for making Youbtube.(Photo by Pixabay)|
Step 2: Select good content
Another significant characteristic of independent media is that unlike mass media, content providers don’t have any restrictions when choosing a topic to discuss. Which means you can choose whatever topic you want to talk about and people who are interested in that subject will tune you in and watch. In the case of Youtube, independent media content is divided into 12 categories. ‘Entertainment’ content channels make up 35.3% of all its independent content, ‘game’ content channels account for 23.5%, while ‘comedy’ content covers 14.7%. ‘How to’s’ make up 11.8%, while ‘Daily’ shows like Mukbang account for 5.9% and ‘music’, ‘education’, and ‘people’ were only 2.9%. The remainder contains topics that toddlers, children, and teenagers might prefer such as playing with toys or game such as Mindcraft.
This part is the most challenging. Because independent media can cover various topics, you need to choose the kind of video you want to make carefully. After choosing your main topic, you can think about smaller related topics that people might like to discuss or related contemporary issues. For example, if you choose to make cooking videos, you need to choose the main concept first, how long the video is going to be, and what kind of food are you going to cook. Moreover, if you choose a big topic, you can make a series of videos dealing with more precise areas of the topic. For instance, if you make a cooking video, you can upload a series of ‘What I ate today’ and include a film of what you cooked for breakfast, lunch, and dinner.
Step 3: Turn your ideas into reality through filming
There are several websites and places you can visit to acquire education and tips on filming. These places also often provide free or rental services of equipment and film studios at a reasonable price. That way, anyone can try their hand at creating contents by themselves.
Content Korea Lab is a one-stop service for content creators. They have a huge range of services dedicated towards start-up companies, entrepreneurs and personal creators. You can rent an office space for idea meetings, and rent a green screen studio, recording studio, and sound recording studio for videos.
|▲ Companies like Content Korea Lab providing services and equipments for content creaters. (Photo by Seongnam City Bundang-Gu Official Website)|
Zamong Media Center is also another big help when it comes to creating content. Not only do they have different film spaces for various genres of content, they also provide space and services for seminars and pop-up stores. Creators can simply make a reservation through their website or through Naver booking. Media content education will also be provided if needed, and there is a special discount for students.
Community Media Foundation is another place to visit if you are interested in creating content. They provide weekly classes on media content taught by professionals, including details from planning, filming, and editing to publishing and advertising, for free! They also provide equipment and a production space for creators all over Korea. Rental services and class applications can be addressed through their website.
Step 4: Make your idea a reality through editing
There are many ways to edit when making your own media content. First, use an editing program to edit your videos faster. Examples are Adobe Premiere Pro, Final Cut Pro, Adobe After Effects and more.
The Adobe Premiere Pro is a time line-based video editing app created by Adobe Systems. The main strength of this program is that it can collaborate with a lot of other programs made by Adobe. So, when using Premiere Pro, it is easy to connect with other programs in terms of data and editing. However, its weakness is that it sometimes has a glitch. When the format of the videos collides together they render the program unstable, leading to an error.
Final Cut Pro is another program for editing videos. This program was made by Apple and it is a series of non-linear editing software programs. When using this for the first time, it is hard for Koreans to understand because it is all in English. However, this program was made for amateurs, so in the end its simple and easy to figure out.
|▲ Media that is essential in our everyday lives. (Photo by UST Global)|
The last program we recommend is called Adobe After Effects. It is used in the post production of editing videos, film-making, and television production. This system allows you to make digital visual effects and motion graphics.
It is wise to ask for help if you find it difficult to use these programs. However, there are some other ways to learn how to edit your own videos. Sharepeople is a marketplace where everything is shared including knowledge. You can get a grip on the editing process by simply asking the people there. Another way to seek help is to look for a tutor on Taling. This is a website for people who want a real tutor to learn about anything that they want. So, if you are unsure about what to do, look for a tutor who knows about editing videos.
Whenever you have a problem with editing, these are the solutions we recommend. Making content is one of the most important skillsets to have nowadays. Therefore DKH strongly advises Dankookians to have interest in it. Furthermore, do not only stay a consumer of new media platform content but also become a creator of our own space.
정유진, Mak Hao Yang, 김도현 firstname.lastname@example.org