Rain maker, originally an Indian sorcerer who is calls for rain, refers to someone helping the socially disadvantaged in either a direct or indirect way.

Individual contribution amounts to 75% of its total in U.S. On the contrary, 80% out of the total is donated by the companies in the case of Korea. Companies put up the money for donations but business men are ignorant of that. That's the reality.

Problems in the business fields

Companies putting great amounts of money into charity at the end of the year usually end up giving it out in terms of short term basis, called one-off thing. Though this culture might have been fixed and the corporation donations have pursued their way to advance, we should be aware that we haven't been able to keep up with global trend. A French grocery Inc, Danone, built up its local factories and provided residents with jobs and grocery delivery services at low costs. A Danish company, Vestergarrd Frandsen, invented a portable straw that purifies the murky contaminated water for the people in Africa. That means they didn't just throw the money into charities, but gave thought to what they needed and donated what was necessary.

  Problems in individual facet

Today, the rate of individuals donating in Korea remains in the lower rank in the world. Indifferent and bias views toward donations drives people to believe that we only need leave it to higher groups shows how immature our nation's donating culture is. We need to change our awareness of not only giving monetary donations, but also time, ideas and talents can be donated as well.

Problems in cultural and governmental facet

Income deduction rate on donated money is relatively low, and the lack of credibility with private organizations has caused another problem. Legal and institutional measures should be implemented at the government level, and companies should be more active in their commitment to the society through building up partnership with non-governmental organization(NGO) in order to make a more desirable and lively culture for donations. Meanwhile, education on donations should start at home and at schools.

   Interview (Sookmyung Women's University, College of law)

Q) At what point did you start taking donations seriously?

A) I have always had a dream of helping others and thinking about that dream made me very happy. Ever since I saw children suffering from starvation, struggling to survive, and giving up their hopes, I dreamed of giving opportunities to those children.

Q) So what kind of efforts did you make then?

A) I made my first donation when I was seven by donating 3,000 won every month to the senior citizens who are living alone in the village of flower. After that, I volunteered at the disabled centers and during my high school years I put up 30,000 won monthly for a girl in Guatemala in support of one on one children sponsorship at world vision. I exchanged letters in hope of giving her a dream. Currently, I'm taking care of younger children and have given out money in mileage and sent clothes in a variety of ways. I want to help them further according to my own abilities because I believe I can be closer to them in a more heartfelt way.

Q) Could you tell us more about our country’s current donation conditions?

A) ‘Help others’ is what all the American citizens say to their children. However in Korea, we hear of the words ‘do not support others’ from our parents. So I think overall and fundamental changes are essential in the name of donation.

Jeonju Nosong-dong Angel, female prisoners, donators in anonymity, and some disadvantaged groups warmed our society as their contributions become known to public. How we start sharing is all different. However, anyone can put it into practice in diverse way in our daily life. NGO, such as UNICEF, Goodneighbors, and FHI (Family Health International) may well put you through. At this time of moment, we should be able to look back on ourselves. Sharing small parts of your thing with members of community is the start of donation! The true meaning of donation is not just opening your wallet but opening your mind! Why don't you reach your warm hand to those in need of your help this frigid snowy winter?