More and more, the commercial use ‘B-class code’. It uses many homonym as plays on words. A typical ‘B-class advertisement’ is composed of unnatural, exciting, and irrational material. The purpose of this style of marketing is to make strong impression on consumers through the use of humor, and intrigue a customer’s sense of curiosity. The content of the advertisement however, is usually simple or direct. Recently, eye-popping B-class models were chosen to represent products. Seeing as the most important advertising markets are inundated with Bclass code, it is clear that this trend is solidly entrenched in the limelight.

Paldo’s rice punch Shikhye commercial with the theme of ‘be loyal to the body’, focuses on the healthy aspects of the product. It emphasizes that the beverage has no caffeine, no artificial coloring, no carbonation and isn’t loaded with caffeine like coffee or other energy drinks. Through its advertisements, it helped launch the ‘loyalty’ syndrome. Youtube views of this ad campaign hit 2.9 million, a true sign of a successful marketing strategy. After the commercial aired, sales increased by 40% to 5.4 million. They earned 600 million dollar in sales. The number of young customers buying up the product jumped two fold.

The reason for the success of the Bclass code strategy is in the empathy it generated from young people that see themselves as a subculture of our society. Young people these days are facing difficult times finding jobs and feel an overall sense of dissatisfaction with society. They loved the B-class code commercials, feeling a certain kinship to the out of step characters reflected in this style of marketing campaign. Young people feeling pressures to succeed and the 99% of society that is seemingly always fighting against the top 1% both felt a sense of empathy to the characters portrayed in these commercials.

The rise of social media, a variety of new advertising media methods, both helped customers express freely on online and contribute to the B-class advertisement boom. The spread of campaigns on the internet made it possible for people to modify the content freely.

In the tsunami of well-posed popular culture, the B-class code rose to the top making a big and strong impression in a very short time. Its appeal is also its style as it can be very interesting and sometimes rustic.

However, advertising with a pun doesn't always find success. The online shopping mall ‘Coocha’ made a commercial called ‘Sadagu’. They received administrative guidance from the Korea Communications Commission in its production. Sadagu has two meanings. One is hitting someone’s face and the other meaning is that something is cheap. The commercial shows a model hitting someone’s face with the products they sell in the online shopping mall. Despite its humorous intentions, the mother’s community vigorously took action to put a stop to this commercial. They believed this unsophisticated pun could lead to unnecessary hostility.

The world will get more complicated. People will be dying to sell things that are not salient. Second movers will be overflowing. This will settle new consumption habits and change lifestyles. We cannot know for sure what new trend will be reflected in advertising in the future, but the ‘simple, clear, and fun’ aspects of advertisements will never be taken lightly.