Internet News Headline, Will You Still Have an Obbession Only to Take People's Attention?

By Hwang Eun-Hyun, Heo Ji-Soo Hwang Eun-Hyun, Heo Ji-Sool승인2010.08.03l300호 0면

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As I turn on the computer, I click the Internet icon habitually. And then I see the center of a portal site as casual. I scan through the headlines as I wonders today's news. There are some headlines that takes off my eyes. One of these is that the article named 'Comedian Shin Doung-Yeob seek his wife.' He has had already a wife, but he is looking for another one? I couldn't stand but to click that news. However, the headline was different from the content as I thought. It meant that the comedian would appear on the TV show produced by his wife to help her, because the rating of the TV program is low. Like this, there are numerous indiscreet headlines in this society, there is no one who haven't been deceived these tricky head titles. At first, many people indicated this as a problem. But now, people just click the provocative headlines even they know to be tricked themselves. We click them passively led by these kind of titles, while the sensational contents colour people's mind.

As I turn on the computer, I click the Internet icon habitually. And then I see the center of a portal site as casual. I scan through the headlines as I wonders today's news. There are some headlines that takes off my eyes. One of these is that the article named 'Comedian Shin Doung-Yeob seek his wife.' He has had already a wife, but he is looking for another one? I couldn't stand but to click that news. However, the headline was different from the content as I thought. It meant that the comedian would appear on the TV show produced by his wife to help her, because the rating of the TV program is low. Like this, there are numerous indiscreet headlines in this society, there is no one who haven't been deceived these tricky head titles. At first, many people indicated this as a problem. But now, people just click the provocative headlines even they know to be tricked themselves. We click them passively led by these kind of titles, while the sensational contents colour people's mind.

 

There are some people who have been hurt by decoy headlines. For example, soccer player Lee Cheon-Soo was criticized without any reasons, because of the headline titled 'Lee Cheon-Soo Said "I'm a stroke above Park Ji-Sung."' Truly content of the interview was different as the title saying. On the article, he said "OO player and I are the best on FIFA game and the next players are Ji-Sung and **." Through this, we can see that even it had the right contents, but it has the misleading title. As seeing this, we can know that title brings misunderstandings.

Yang Hae-Won in postgraduate course of Communication in Seoul National University, proved as a truth that wrong titles interrupt comprehension of news article. She performed an interesting experiment on her master's thesis named 'A study of differences in comprehension, remembrance and assessment, when reading internet news with headlines.' According to this thesis, the comprehension of articles headlined provocative title was the lowest with the result that experiment what reads same content news article with each articles having different title to subjects.

How could these unrefined, sensational words become brimful? Unlike the days when they could supply news unilaterally with newspapers and broadcasting, nowadays people would click the news on the internet by themselves. So along came the needs to attract on first sight; the headline. For this reason, titles using 3B(Baby, Beast, Beauty) and 3S(Sports, Sex, Screen) increased to induce the number of hits. Especially in the cases of Sports and Entertainment section, these titles mount up, because of competition between rival press. Somehow, it is clear that the yellow journalism has been allowed by the press, granted it will bring financial benefits and more readers. But as a matter of fact, the mass media should be faithful to their role, which is so important. Mr. Kim, a reporter of the Herald Business said "I think attracting titles are necessary. Because people only read the headlines and underestimate the content, if they don't take interest in. Of course the title shouldn't make the remark out of point. But because the headlines and titles are made at the Editorial department, we cannot help it even though write the article with our own hands. I wish we have the rights to decide our own titles."

Naver(a portal site) is trying to prevent these excessive competition between press and reduce provocative headlines. Naver has changed in front of its homepage as Newscast in early this year. Before this change, each press could be seen separatedly from Naver's news and it was able to edit their own newscast. Usually gossipy news were on the main. But Naver has rolled out a new service not seeing by each press but seeing in topic. Through this, the users can check the news classified in theme. You can not deny the significance of headlines as we live in the flood of informations that flow out every second. 'Headlines' can not only lead people by taking their attention, but also become harmonious with the contents and the photo and create synergy effect. However, the title shouldn't be beyond its role, to 'show the subject well.' We look forward to see reinforcing public functions of the press and find its proper place.


Hwang Eun-Hyun, Heo Ji-Soo  dkherald@gmail.com
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